SB1551

Pharmaceutical advertising; prohibiting direct-to-consumer advertising; providing administrative penalties. Effective date.

Introduced·2/2/26
Int Text

Oklahoma SB1551 prohibits direct-to-consumer pharmaceutical advertising and sets administrative penalties.

Oklahoma SB1551 defines "direct-to-consumer pharmaceutical advertising" as any promotional communication targeting consumers through various media that markets prescription drugs. The bill prohibits any person or entity from engaging in such advertising within the state. The State Board of Pharmacy is authorized to assess administrative penalties for violations. The act is set to become effective November 1, 2026.

Included in complete analysis

  • Overview
  • Core Provisions
  • Implementation
  • Impact
  • Legal Framework
  • Critical Issues

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Where it stands

Current
Business and Insurance Committee
Next
Committee decision

Sponsors

0
1
R
Democratic CaucusRepublican Caucus

History

Feb 3

Senate

Second Reading referred to Business and Insurance

Feb 2

Senate

First Reading

Feb 2

Senate

Authored by Senator McIntosh