HB3959

Oklahoma HB3959 prohibits personalized algorithmic pricing and surveillance pricing in large food retailers.

Oklahoma HB3959, the Protecting Consumers and Jobs from Predatory Pricing Act, aims to protect consumers and jobs by prohibiting large food retailers from using personalized algorithmic pricing and surveillance pricing. The act defines "personalized algorithmic pricing" as dynamic pricing derived from algorithms using consumer data. It prohibits collecting data of minors for targeted advertising or personalized algorithmic pricing. The act also bans large food retailers from using protected class data in setting prices. Exemptions apply to financial services and insurers.