Encourages New Jersey residents to support "Small Business Saturday" by shopping at local small businesses.
This resolution urges New Jersey residents to continue to observe and support "Small Business Saturday," the Saturday after Thanksgiving, by shopping at local small businesses. The American Express Company initiated this day in 2010 to promote shopping at small businesses, offering financial incentives to consumers through credit on their credit cards for purchases made on that Saturday in registered small businesses. The resolution highlights the importance of small businesses in New Jersey, employing an estimated 1.7 million individuals across various industries.
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