Establishes the "Jersey Vines Program" to promote and market New Jersey-produced wine.
The bill establishes the "Jersey Vines Program" within the Department of Agriculture to boost consumer awareness and sales of New Jersey-produced wine. The program will organize advertising campaigns, create marketing initiatives, and disseminate information about the variety and availability of New Jersey wines. It will also highlight wineries, vineyards, and farms that produce or cultivate ingredients for these wines. Additionally, the program will create a labeling program to identify New Jersey wines as "Jersey Vines" wine, similar to the "Jersey Fresh" labeling program.
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- Critical Issues
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