S.4320

Directs Department of Agriculture to advertise and promote New Jersey liquors, beers, and wines.

Introduced·5/21/26
Introduced Text

Expands New Jersey's Jersey Fresh Program to include marketing for state liquors, beers, and wines.

This bill expands the Jersey Fresh Program to include marketing for New Jersey liquors, beers, and wines. The Department of Agriculture will implement a quality grading and rating system for these products, similar to the system used for other agricultural commodities. The bill directs the department to advertise and promote these state-produced alcoholic beverages within the limits of available funding. This expansion aims to boost the visibility and sales of New Jersey-made alcoholic products.

Included in complete analysis

  • Overview
  • Core Provisions
  • Implementation
  • Impact
  • Legal Framework
  • Critical Issues

See what it does, who it affects, and the critical issues in plain language. Free, 30 seconds.

Where it stands

Current
Economic Growth Committee
Next
Committee decision

Sponsors

D
1
2
RR
Democratic CaucusRepublican Caucus

History

May 21

Senate

Introduced in the Senate, Referred to Senate Economic Growth Committee