Supplemental appropriation of $500,000 for Jersey Fresh marketing and promotion activities in FY 2024.
This bill provides an additional $500,000 from the General Fund to the New Jersey Department of Agriculture for the Jersey Fresh program. Jersey Fresh is a marketing initiative that assists farmers in promoting locally grown produce to consumers. The funding aims to enhance the program's effectiveness as it approaches its 40th anniversary. This supplemental appropriation is intended to replace the use of federal USDA Specialty Crop Block Grant funds for the Jersey Fresh program, thereby increasing the federal grant funds available to farmers and organizations.
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