New Jersey S2126 mandates businesses to disclose the usual and customary price for merchandise in certain advertisements.
New Jersey S2126 requires businesses to disclose the usual and customary price for merchandise advertised as part of a "Buy One, Get One Free" or similar offer. This bill aims to prevent businesses from artificially inflating the sale price of merchandise in such offers. Violations are considered unlawful practices under the consumer fraud act, punishable by monetary penalties, cease and desist orders, punitive damages, treble damages, and costs to the injured party. This act takes effect immediately.
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