S.1389

New Jersey S1389 mandates notification to consumers about the collection and disclosure of their personal data by certain entities.

New Jersey S1389 requires entities that control or process personal data of consumers to notify them about such collection and disclosure. The bill defines "personal data" as any information linked or reasonably linkable to an identified or identifiable person, excluding de-identified data and publicly available information. Controllers must provide a clear privacy notice to consumers, detailing the categories of personal data processed, the purpose, third parties with whom data is shared, and how consumers can exercise their rights.