New Jersey A4730 mandates that entities using generative AI for consumer interactions must disclose the use of AI at the start of the interaction.
New Jersey A4730 requires any person or entity using generative artificial intelligence to communicate with consumers for trade or commerce to clearly inform the consumer at the beginning of the interaction that they are interacting with AI. This disclosure must be either verbal or written and conspicuous. The bill defines generative artificial intelligence as a technology system trained on data, designed to simulate human communication through text, audio, or visual means, and capable of generating non-scripted outputs with limited or no human oversight.
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