New Jersey A4085 prohibits businesses from using personal data to set prices for merchandise or services.

New Jersey A4085, known as the "Fair Price Protection Act," prohibits business entities from using personalized algorithmic pricing, surveillance pricing, or any pricing strategy that varies the sale price based on a consumer's personal data. This includes biometric data, genetic information, and protected class data. The act defines "merchandise" and "service" broadly and specifies that "business entity" includes various legal commercial entities.

New Jersey A4085 prohibits businesses from using personal data to set prices for merchandise or services.

New Jersey A4085, known as the "Fair Price Protection Act," prohibits business entities from using personalized algorithmic pricing, surveillance pricing, or any pricing strategy that varies the sale price based on a consumer's personal data. This includes biometric data, genetic information, and protected class data. The act defines "merchandise" and "service" broadly and specifies that "business entity" includes various legal commercial entities.