New Jersey Fair Price Protection Act prohibits businesses from using personal data to set prices.
The Fair Price Protection Act in New Jersey prohibits business entities from using personal data to set prices for merchandise or services. This includes personalized algorithmic pricing and surveillance pricing based on biometric data, genetic information, and protected class data. Violations are considered unlawful practices and are punishable by fines up to $10,000 for the first offense and $20,000 for subsequent offenses. The Director of the Division of Consumer Affairs will implement the act through rules and regulations.
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- Core Provisions
- Implementation
- Impact
- Legal Framework
- Critical Issues
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