Establishes "Jersey Craft Beverage Retailer Promotion and Grant Program" in EDA.
The bill establishes a "Jersey Craft Beverage Retailer Promotion and Grant Program" to encourage, advertise, and promote craft alcohol beverages manufactured in New Jersey and those retailers who promote and sell these beverages. The program includes a signage initiative for eligible retailers and a grant program to support capital improvements or the purchase of goods and services. The New Jersey Economic Development Authority, in consultation with the Division of Travel and Tourism, will develop guidelines, procedures, and timelines for applications and reporting.
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