Establishes the "Jersey Vines Program" to promote New Jersey wine and increase consumer awareness.

This bill creates the "Jersey Vines Program" within the Department of Agriculture to boost consumer awareness of New Jersey's wine industry. The program will organize advertising campaigns, create marketing initiatives, and disseminate information about the variety and availability of New Jersey-produced wine. It will also provide details about wineries, vineyards, and farms that cultivate grapes and other wine ingredients in the state. The program will include a labeling initiative to identify New Jersey wines as "Jersey Vines" wine, similar to the "Jersey Fresh" program.

Establishes the "Jersey Vines Program" to promote New Jersey wine and increase consumer awareness.

This bill creates the "Jersey Vines Program" within the Department of Agriculture to boost consumer awareness of New Jersey's wine industry. The program will organize advertising campaigns, create marketing initiatives, and disseminate information about the variety and availability of New Jersey-produced wine. It will also provide details about wineries, vineyards, and farms that cultivate grapes and other wine ingredients in the state. The program will include a labeling initiative to identify New Jersey wines as "Jersey Vines" wine, similar to the "Jersey Fresh" program.