HB1538

Preventing vape products from being marketed towards minors.

Introduced·12/10/25
Text Text

Prevents marketing of vape products in ways that appeal to minors.

The bill prohibits marketing, promoting, labeling, branding, advertising, distributing, offering for sale, or selling vape products in ways that appeal to minors. This includes imitating non-vape products commonly marketed to minors, such as food, school supplies, and clothing accessories. It also bans using branding known to appeal to minors, such as characters from comic books, movies, TV shows, and video games. Violations are civil infractions, subject to administrative action by the Liquor Commission. The act takes effect January 1, 2027.

Included in complete analysis

  • Overview
  • Core Provisions
  • Implementation
  • Impact
  • Legal Framework
  • Critical Issues

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Where it stands

Current
In committee
Next
Committee decision

Sponsors

DDDDDDDDDDD
11
2
RR
Democratic CaucusRepublican Caucus

Calendar

Feb 18

10:00 AM

Commerce and Consumer Affairs Work Session

Feb 18

1:00 PM

Commerce and Consumer Affairs Executive Session

History

Mar 11

House

Refer for Interim Study: Motion Adopted Voice Vote 03/11/2026 House Journal 7 P. 12

Mar 3

House

Committee Report: Refer for Interim Study 02/18/2026 (Vote 15-0; Consent Calendar) House Calendar 10 P. 8

Feb 11

House

Full Committee Work Session: 02/18/2026 10:00 am GP 229