New Jersey S4110 prohibits using fictitious former prices in advertising discounts.

New Jersey S4110 makes it an unlawful practice under the consumer fraud act to use a fictitious former price in advertising discounts for merchandise or services. This bill codifies State regulations concerning unlawful practices under the consumer fraud act. A former price is deemed fictitious if it cannot be substantiated by the Director of the Division of Consumer Affairs. A person aggrieved by a violation may bring a civil action in the Superior Court, which can award reasonable attorney's fees, litigation costs, and damages.

New Jersey S4110 prohibits using fictitious former prices in advertising discounts.

New Jersey S4110 makes it an unlawful practice under the consumer fraud act to use a fictitious former price in advertising discounts for merchandise or services. This bill codifies State regulations concerning unlawful practices under the consumer fraud act. A former price is deemed fictitious if it cannot be substantiated by the Director of the Division of Consumer Affairs. A person aggrieved by a violation may bring a civil action in the Superior Court, which can award reasonable attorney's fees, litigation costs, and damages.