New Jersey S3612 prohibits businesses from using personal data to set prices for goods or services.

New Jersey S3612, the "Fair Price Protection Act," prohibits business entities from using personalized algorithmic pricing, surveillance pricing, or any pricing strategy that varies the sale price based on a consumer's personal data, including biometric data, genetic information, and protected class data. This includes data gathered through electronic surveillance technology. The act defines "personal data" as any data that identifies or could reasonably be linked with a specific consumer or a consumer's device.

New Jersey S3612 prohibits businesses from using personal data to set prices for goods or services.

New Jersey S3612, the "Fair Price Protection Act," prohibits business entities from using personalized algorithmic pricing, surveillance pricing, or any pricing strategy that varies the sale price based on a consumer's personal data, including biometric data, genetic information, and protected class data. This includes data gathered through electronic surveillance technology. The act defines "personal data" as any data that identifies or could reasonably be linked with a specific consumer or a consumer's device.