New Jersey A4685 prohibits businesses from using or selling algorithmic devices that set sale prices using consumer data.

New Jersey A4685 makes it illegal for businesses to use, sell, or distribute algorithmic devices that set sale prices for goods or services using consumer personal data. The bill defines "algorithmic device" as software using algorithms to recommend or set prices based on consumer data. The Attorney General can file civil actions for violations, seeking damages, injunctive relief, restitution, penalties up to $1,000 per violation, and attorney's fees. The Director of the Division of Consumer Affairs will adopt rules to enforce the act.

New Jersey A4685 prohibits businesses from using or selling algorithmic devices that set sale prices using consumer data.

New Jersey A4685 makes it illegal for businesses to use, sell, or distribute algorithmic devices that set sale prices for goods or services using consumer personal data. The bill defines "algorithmic device" as software using algorithms to recommend or set prices based on consumer data. The Attorney General can file civil actions for violations, seeking damages, injunctive relief, restitution, penalties up to $1,000 per violation, and attorney's fees. The Director of the Division of Consumer Affairs will adopt rules to enforce the act.