Prohibits businesses from using personal data to set prices for goods and services.
The Fair Price Protection Act bans business entities from using personal data to set prices for merchandise or services. This includes personalized algorithmic pricing and surveillance pricing, which use data like biometrics, genetics, and protected class information. Violations are considered unlawful practices under the consumer fraud act, with penalties up to $10,000 for the first offense and $20,000 for subsequent offenses. The act allows businesses to offer discounts, promotional prices, or loyalty programs.
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