Nebraska LB1078 adopts the Fair Online Pricing Act, prohibiting price variations based on device data.
Nebraska LB1078 adopts the Fair Online Pricing Act, which prohibits prices offered to consumers through online devices from being generated based on device hardware, software, or geolocation data. Exceptions include repair or maintenance, trade-in value calculations, and using geolocation data for setting prices based on consumer location. Violators face civil penalties up to $10,000 per violation, with the Attorney General authorized to seek penalties, injunctive relief, and reimbursement for investigation costs.
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