LB1006

Nebraska LB1006 aims to protect consumers from predatory pricing by regulating algorithmic and surveillance pricing.

Nebraska LB1006, known as the Protecting Consumers and Jobs from Predatory Pricing Act, seeks to safeguard consumers from unfair pricing practices. The act prohibits businesses from using personal or protected data to set prices that discriminate against certain groups. It also bans personalized algorithmic pricing and surveillance pricing, which involves setting prices based on collected consumer data. The act mandates clear and conspicuous disclosure for personalized pricing using consumer data. Grocery stores larger than 10,000 square feet must use nondigital presentations of price.