Missouri SB1502 establishes the Missouri Consent and Likeness Protection Act, setting requirements for contracts involving the use of an individual's.
Missouri SB1502, the Missouri Consent and Likeness Protection Act, mandates that consent for the commercial or promotional use of an individual's identity attributes must be affirmative, explicit, and written. It must be negotiated in good faith, separate from general terms, and clearly describe the specific use, duration, authorized parties, and compensation. Consent obtained through adhesion contracts or disclaimers is invalid. The act applies to entities doing business in Missouri and individuals present in the state at the time of the alleged violation.
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- Overview
- Core Provisions
- Implementation
- Impact
- Legal Framework
- Critical Issues
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