Designates May 2026 as Pure Michigan Month to celebrate the state's tourism and economic impact.

The bill designates May 2026 as Pure Michigan Month, celebrating the state's successful branding campaign that has driven tourism and economic growth. The Pure Michigan campaign has influenced over 789,000 leisure trips, generating $1.3 billion in visitor spending and $79 million in state tax revenue. The resolution recognizes Michigan's attractions and contributions to art, music, and culture, highlighting the campaign's role in promoting local businesses and regional partners.

Designates May 2026 as Pure Michigan Month to celebrate the state's tourism and economic impact.

The bill designates May 2026 as Pure Michigan Month, celebrating the state's successful branding campaign that has driven tourism and economic growth. The Pure Michigan campaign has influenced over 789,000 leisure trips, generating $1.3 billion in visitor spending and $79 million in state tax revenue. The resolution recognizes Michigan's attractions and contributions to art, music, and culture, highlighting the campaign's role in promoting local businesses and regional partners.