Michigan SB0359 establishes the Personal Data Privacy Act, protecting consumer privacy rights and regulating data handling practices.

Michigan SB0359, the Personal Data Privacy Act, aims to safeguard consumer privacy by defining personal data and sensitive data, and outlining the rights of consumers. It mandates that controllers and processors obtain consent for processing sensitive data, provide mechanisms for consumers to opt-out of targeted advertising and data sales, and establish processes for consumers to appeal decisions. The act also requires controllers to conduct data protection impact assessments for certain processing activities and mandates the creation of funds for enforcement and data broker registration.

Michigan SB0359 establishes the Personal Data Privacy Act, protecting consumer privacy rights and regulating data handling practices.

Michigan SB0359, the Personal Data Privacy Act, aims to safeguard consumer privacy by defining personal data and sensitive data, and outlining the rights of consumers. It mandates that controllers and processors obtain consent for processing sensitive data, provide mechanisms for consumers to opt-out of targeted advertising and data sales, and establish processes for consumers to appeal decisions. The act also requires controllers to conduct data protection impact assessments for certain processing activities and mandates the creation of funds for enforcement and data broker registration.