Michigan HB6150 prohibits using an individual's name, likeness, voice, or image for trade without consent, with exceptions.

Michigan HB6150, known as the "identity, consent, ownership, and name rights act," prohibits using an individual's name, likeness, voice, or image for trade without written consent, with exceptions for news, public affairs, sports broadcasts, comment, criticism, scholarship, satire, parody, and fleeting or incidental use. The estate of a deceased individual can extend the right to use their name, likeness, voice, or image for up to 70 years after their death, in 5-year increments, if public use is demonstrated. Violators face civil penalties, including treble damages and injunctive relief.

Michigan HB6150 prohibits using an individual's name, likeness, voice, or image for trade without consent, with exceptions.

Michigan HB6150, known as the "identity, consent, ownership, and name rights act," prohibits using an individual's name, likeness, voice, or image for trade without written consent, with exceptions for news, public affairs, sports broadcasts, comment, criticism, scholarship, satire, parody, and fleeting or incidental use. The estate of a deceased individual can extend the right to use their name, likeness, voice, or image for up to 70 years after their death, in 5-year increments, if public use is demonstrated. Violators face civil penalties, including treble damages and injunctive relief.