Michigan HB6099 prohibits surveillance pricing in the sale of consumer items.

Michigan HB6099 amends the Michigan Consumer Protection Act to prohibit the use of surveillance pricing in the sale of consumer items. Surveillance pricing involves increasing the price of a consumer item based on an individual's personal identifiable data. This includes data such as device type, IP address, geolocation, search history, or purchasing habits. The bill defines surveillance pricing and mandates that the total price of a consumer item be displayed at the place of sale, with certain exceptions.

Michigan HB6099 prohibits surveillance pricing in the sale of consumer items.

Michigan HB6099 amends the Michigan Consumer Protection Act to prohibit the use of surveillance pricing in the sale of consumer items. Surveillance pricing involves increasing the price of a consumer item based on an individual's personal identifiable data. This includes data such as device type, IP address, geolocation, search history, or purchasing habits. The bill defines surveillance pricing and mandates that the total price of a consumer item be displayed at the place of sale, with certain exceptions.