Michigan HB5924 regulates the volume of commercial advertisements on video streaming services to prevent them from being louder than the accompanying.

Michigan HB5924, known as the "commercial advertising loudness mitigation act," mandates that video streaming services cannot transmit commercial advertisements louder than the video programming or content they accompany, effective July 1, 2027. This act applies to video streaming services, excluding television broadcast stations and cable operators. A violation of this act subjects the video streaming service to a civil fine of up to $10,000 for each violation, with fines collected by the attorney general and deposited in the general fund.

Michigan HB5924 regulates the volume of commercial advertisements on video streaming services to prevent them from being louder than the accompanying.

Michigan HB5924, known as the "commercial advertising loudness mitigation act," mandates that video streaming services cannot transmit commercial advertisements louder than the video programming or content they accompany, effective July 1, 2027. This act applies to video streaming services, excluding television broadcast stations and cable operators. A violation of this act subjects the video streaming service to a civil fine of up to $10,000 for each violation, with fines collected by the attorney general and deposited in the general fund.