Michigan HB5357 establishes an age-appropriate design code act to protect minors' privacy online.
Michigan HB5357, the age-appropriate design code act, mandates businesses to safeguard minors' privacy when offering online services, products, or features. It prohibits profiling, targeted advertising, and the use of dark patterns aimed at minors. Businesses must obtain explicit consent for monitoring online activity and sharing precise geolocation data. The act also requires businesses to provide tools for minors and their parents to manage privacy settings and report harms.
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