Modifies definitions related to brands and brand extensions for alcoholic beverages in Michigan.
This bill amends the Michigan Liquor Control Act to redefine and clarify terms related to brands and brand extensions for alcoholic beverages. It specifies that a "brand" includes any name, symbol, or trademark used by a supplier to identify a specific alcoholic beverage product. It also defines "brand extension" as a new brand that incorporates features of an existing brand, regardless of the type of beverage. The bill further details the conditions under which a supplier's name or trade name can be considered a brand.
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