Establishes the Massachusetts Data Privacy Act to protect personal data.

The Massachusetts Data Privacy Act establishes comprehensive data privacy protections for Massachusetts residents. It defines "covered data" and "covered entities," and mandates that covered entities must obtain consent before collecting, processing, or transferring sensitive covered data. The act outlines specific rights for individuals, including the right to access, correct, and delete their data. It also prohibits covered entities from engaging in deceptive practices, such as using dark patterns or deceptive designs.

Establishes the Massachusetts Data Privacy Act to protect personal data.

The Massachusetts Data Privacy Act establishes comprehensive data privacy protections for Massachusetts residents. It defines "covered data" and "covered entities," and mandates that covered entities must obtain consent before collecting, processing, or transferring sensitive covered data. The act outlines specific rights for individuals, including the right to access, correct, and delete their data. It also prohibits covered entities from engaging in deceptive practices, such as using dark patterns or deceptive designs.