Establishes the Massachusetts Data Privacy Act, protecting consumer personal data.

The Massachusetts Data Privacy Act establishes rights for consumers regarding their personal data, including the right to confirm, access, correct, and delete their data. It mandates that controllers provide clear privacy notices and establish secure means for consumers to exercise their rights. Controllers must conduct data protection assessments for high-risk processing activities and comply with consumer opt-out requests. The Act also outlines obligations for processors and exemptions for certain entities. Violations are considered unfair or deceptive trade practices.

Establishes the Massachusetts Data Privacy Act, protecting consumer personal data.

The Massachusetts Data Privacy Act establishes rights for consumers regarding their personal data, including the right to confirm, access, correct, and delete their data. It mandates that controllers provide clear privacy notices and establish secure means for consumers to exercise their rights. Controllers must conduct data protection assessments for high-risk processing activities and comply with consumer opt-out requests. The Act also outlines obligations for processors and exemptions for certain entities. Violations are considered unfair or deceptive trade practices.