Establishes the Massachusetts Data Privacy Act to protect personal data.

The Massachusetts Data Privacy Act establishes regulations for the collection, processing, and transfer of personal data by businesses. It defines terms like "controller," "processor," and "personal data." The Act mandates that controllers conduct data protection assessments for activities posing significant harm risks. It outlines consumer rights, including access, correction, deletion, and opt-out of targeted advertising and data sales. The Act also regulates data brokers, requiring them to register and implement accessible deletion mechanisms for consumers.

Establishes the Massachusetts Data Privacy Act to protect personal data.

The Massachusetts Data Privacy Act establishes regulations for the collection, processing, and transfer of personal data by businesses. It defines terms like "controller," "processor," and "personal data." The Act mandates that controllers conduct data protection assessments for activities posing significant harm risks. It outlines consumer rights, including access, correction, deletion, and opt-out of targeted advertising and data sales. The Act also regulates data brokers, requiring them to register and implement accessible deletion mechanisms for consumers.