Massachusetts S2515 prohibits grocery stores from using biometric data to suggest items or adjust prices.

Massachusetts S2515 bans food stores and food departments from suggesting items or adjusting prices based on biometric data collected on their premises. Biometric data includes faceprints, fingerprints, and other biological characteristics. Stores can still use biometric data for voluntary identity verification at the point of sale. Violations are considered unfair or deceptive practices under Chapter 93A, with potential damages of actual damages or $5,000, whichever is higher.

Massachusetts S2515 prohibits grocery stores from using biometric data to suggest items or adjust prices.

Massachusetts S2515 bans food stores and food departments from suggesting items or adjusting prices based on biometric data collected on their premises. Biometric data includes faceprints, fingerprints, and other biological characteristics. Stores can still use biometric data for voluntary identity verification at the point of sale. Violations are considered unfair or deceptive practices under Chapter 93A, with potential damages of actual damages or $5,000, whichever is higher.