Massachusetts S243 mandates consumer notification when interacting with chatbot systems to prevent deception.

Massachusetts S243 aims to protect consumers from deceptive interactions with chatbot systems by requiring clear notification when a consumer is communicating with a bot. This law defines a "bot" as an automated online account whose actions are not the result of a person, including chatbots and artificial intelligence agents. It prohibits unfair and deceptive acts or practices when consumers are misled to believe they are interacting with a human. However, businesses using bots are exempt from liability if they clearly inform consumers that they are communicating with a computer.

Massachusetts S243 mandates consumer notification when interacting with chatbot systems to prevent deception.

Massachusetts S243 aims to protect consumers from deceptive interactions with chatbot systems by requiring clear notification when a consumer is communicating with a bot. This law defines a "bot" as an automated online account whose actions are not the result of a person, including chatbots and artificial intelligence agents. It prohibits unfair and deceptive acts or practices when consumers are misled to believe they are interacting with a human. However, businesses using bots are exempt from liability if they clearly inform consumers that they are communicating with a computer.