Massachusetts S219 allows retailers to offer coupons for alcoholic beverages at prices below posted rates, provided the final cost to the customer is.

Massachusetts S219 amends Chapter 138 of the General Laws to allow retailers authorized to sell alcoholic beverages for off-premises consumption to issue coupons to customers. These coupons can offer alcoholic beverages at prices below the current posted prices, as long as the final cost to the customer does not fall below the retailer's invoiced cost after applicable discounts. This change aims to provide flexibility in pricing strategies for retailers while ensuring that customers do not receive products below the retailer's cost.

Massachusetts S219 allows retailers to offer coupons for alcoholic beverages at prices below posted rates, provided the final cost to the customer is.

Massachusetts S219 amends Chapter 138 of the General Laws to allow retailers authorized to sell alcoholic beverages for off-premises consumption to issue coupons to customers. These coupons can offer alcoholic beverages at prices below the current posted prices, as long as the final cost to the customer does not fall below the retailer's invoiced cost after applicable discounts. This change aims to provide flexibility in pricing strategies for retailers while ensuring that customers do not receive products below the retailer's cost.