Massachusetts S197 prohibits the sale of location data and mandates privacy protections for individuals' location information.

Massachusetts S197 aims to safeguard privacy by banning the sale of location data and enforcing strict controls on how entities collect, process, and disclose location information. The bill defines "location information" as data revealing an individual's geographical location with precision down to street level. It mandates that entities obtain informed consent before collecting or processing location data, except in emergencies or when complying with legal obligations. Entities must provide clear opt-out options for targeted advertising and maintain detailed Location Privacy Policies.

Massachusetts S197 prohibits the sale of location data and mandates privacy protections for individuals' location information.

Massachusetts S197 aims to safeguard privacy by banning the sale of location data and enforcing strict controls on how entities collect, process, and disclose location information. The bill defines "location information" as data revealing an individual's geographical location with precision down to street level. It mandates that entities obtain informed consent before collecting or processing location data, except in emergencies or when complying with legal obligations. Entities must provide clear opt-out options for targeted advertising and maintain detailed Location Privacy Policies.