Massachusetts H99 prohibits grocery stores from using biometric data to adjust prices.
Massachusetts H99 amends the General Laws to prohibit food stores and food departments from suggesting or adjusting prices based on biometric data collected on their premises. Biometric data includes measurements of biological characteristics like fingerprints or retinas. However, the bill allows the voluntary use of biometrics for identity verification at the point of sale. Violations are considered unfair or deceptive practices.
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