Establishes the Massachusetts Data Privacy Act to protect personal data.

The Massachusetts Data Privacy Act aims to safeguard personal data by setting rules for covered entities and service providers. It defines terms like "covered data" and "covered entity," and outlines rights for individuals, including access, correction, deletion, and opting out of targeted advertising. The Act mandates privacy policies, consent requirements, and prohibits discrimination and retaliation against individuals exercising their rights. It also establishes enforcement mechanisms, including civil actions and penalties for violations.

Establishes the Massachusetts Data Privacy Act to protect personal data.

The Massachusetts Data Privacy Act aims to safeguard personal data by setting rules for covered entities and service providers. It defines terms like "covered data" and "covered entity," and outlines rights for individuals, including access, correction, deletion, and opting out of targeted advertising. The Act mandates privacy policies, consent requirements, and prohibits discrimination and retaliation against individuals exercising their rights. It also establishes enforcement mechanisms, including civil actions and penalties for violations.