Modernizes cannabis retail operations by allowing advertising and marketing within establishments and through digital channels.
The bill updates cannabis retail operations in Massachusetts by permitting advertising, marketing, and branding of sales, discounts, and customer loyalty programs within marijuana establishments, through delivery services, on internet websites, and via opt-in email campaigns. The Massachusetts Cannabis Control Commission must adjust regulations to align with these changes within a year of the act's effective date.
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- Overview
- Core Provisions
- Implementation
- Impact
- Legal Framework
- Critical Issues
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