Maine LD230 aims to protect minors from harmful depictions generated by artificial intelligence in advertisements.
Maine LD230 prohibits the use or display of a minor's picture, image, or likeness in advertisements without parental consent. It also bans the use of artificially generated images of minors, including those created by artificial intelligence. Violators face criminal charges and civil penalties, including compensatory and punitive damages. A minor or their parent or guardian can bring a civil action against the offender.
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