Maine LD1727 prohibits using artificial intelligence chatbots to conduct commercial transactions without clear consumer notification.
Maine LD1727 amends the Maine Unfair Trade Practices Act to prohibit the use of artificial intelligence chatbots in commercial transactions. The bill makes it illegal to use software that simulates human-like conversation and interaction through textual or aural communications without notifying the consumer that they are not engaging with a human being. A violation of this prohibition is considered a violation of the Maine Unfair Trade Practices Act and is subject to penalties. The Attorney General may seek injunctive relief against a person who violates this provision.
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