Maine LD1324 aims to prevent deceptive advertising of gasoline-powered hybrid vehicles as electric vehicles.
Maine LD1324 prohibits motor vehicle manufacturers and dealers from using deceptive marketing practices that falsely suggest gasoline-powered hybrid vehicles are primarily powered by electricity. This includes using terms like "electric" or imagery such as lightning bolts or batteries. The Attorney General can enforce this prohibition, which applies to print, online, radio, television, and physical advertising. A violation of this section constitutes a violation of the Maine Unfair Trade Practices Act.
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