Round voting button logo

SB362

Provides that surveillance-based price discrimination is an unfair or deceptive trade practice or act. (8/1/26)

Introduced·2/27/26
Ment Text

Louisiana SB362 prohibits surveillance-based price discrimination as an unfair trade practice.

Louisiana SB362 establishes that surveillance-based price discrimination is an unfair or deceptive trade practice. This means that businesses cannot set different prices for consumers based on data obtained through observation, inference, or surveillance of personal characteristics, behaviors, or biometrics. Exceptions include justified cost differences, equal discount terms, and loyalty programs that do not charge different prices for points or credits. Violators face penalties and private actions. Effective August 1, 2026.

Included in complete analysis

  • Overview
  • Core Provisions
  • Implementation
  • Impact
  • Legal Framework
  • Critical Issues

See what it does, who it affects, and the critical issues in plain language. Free, 30 seconds.

Where it stands

Current
Commerce, Consumer Protection, and International Affairs Committee
Next
Committee decision

Sponsors

D
1
0
Democratic CaucusRepublican Caucus

Calendar

Apr 22

10:00 AM

Senate Committee on Commerce, Consumer Protection and International Affairs

Apr 15

9:30 AM

Senate Committee on Commerce, Consumer Protection and International Affairs

History

Mar 9

Senate

Introduced in the Senate; read by title. Rules suspended. Read second time and referred to the Committee on Commerce, Consumer Protection and International Affairs.

Feb 27

Senate

Prefiled and under the rules provisionally referred to the Committee on Commerce, Consumer Protection and International Affairs.