SB362

Louisiana SB362 prohibits surveillance-based price discrimination as an unfair trade practice.

Louisiana SB362 establishes that surveillance-based price discrimination is an unfair or deceptive trade practice. This means that businesses cannot set different prices for consumers based on data obtained through observation, inference, or surveillance of personal characteristics, behaviors, or biometrics. Exceptions include justified cost differences, equal discount terms, and loyalty programs that do not charge different prices for points or credits. Violators face penalties and private actions. Effective August 1, 2026.