HB471

Louisiana HB471 prohibits surveillance-based price discrimination.

Louisiana HB471 enacts R.S. 51:1430 to prohibit surveillance-based price discrimination. It defines terms such as "automated decision system," "behaviors," "biometrics," "consumer," "individualized," "insurer," "personal characteristics," "price," and "surveillance data." The bill prohibits any person from engaging in surveillance-based price discrimination. Exceptions allow differential pricing if justified by cost differences or if discounts are offered equally to all consumers. A violation of this section is grounds for a private right of action.