Iowa SSB3012 regulates the audio volume of commercial advertisements on video streaming services to prevent them from being louder than the.
Iowa SSB3012 amends state law to regulate the audio volume of commercial advertisements on video streaming services. Effective July 1, 2026, video streaming services serving consumers in Iowa must ensure that commercial advertisements are not louder than the video programming or content they accompany. The bill defines "video streaming service" as an entity providing video programming or content via internet protocol, excluding television broadcast stations, cable operators, and multichannel video programming distributors.
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