Iowa SF2278 prohibits personalized algorithmic and surveillance pricing at certain food retail establishments.

Iowa SF2278 prohibits personalized algorithmic pricing and surveillance pricing at certain food retail establishments. The bill defines "personalized algorithmic pricing" as dynamic pricing derived from an algorithm using consumer data. "Surveillance pricing" involves setting a customized price based on information collected through electronic surveillance technology. The bill requires establishments to use nondigital presentations of price and prohibits the use of protected class data in pricing. It also mandates clear disclosures when personalized algorithmic pricing is used.

Iowa SF2278 prohibits personalized algorithmic and surveillance pricing at certain food retail establishments.

Iowa SF2278 prohibits personalized algorithmic pricing and surveillance pricing at certain food retail establishments. The bill defines "personalized algorithmic pricing" as dynamic pricing derived from an algorithm using consumer data. "Surveillance pricing" involves setting a customized price based on information collected through electronic surveillance technology. The bill requires establishments to use nondigital presentations of price and prohibits the use of protected class data in pricing. It also mandates clear disclosures when personalized algorithmic pricing is used.