Iowa HF2469 prohibits using automated decision-making systems to alter prices based on surveillance data.

Iowa HF2469 prohibits the use of automated decision-making systems to alter the price of a product or service for a specific individual based on surveillance data. Surveillance data includes information related to an individual's characteristics, behaviors, salaries, or biometrics. Violators face civil penalties under consumer fraud laws, including injunctions, restitution, and disgorgement. Exceptions include differences in costs to provide a product or service and bona fide discounts widely available. The attorney general will implement and enforce this chapter through rulemaking.

Iowa HF2469 prohibits using automated decision-making systems to alter prices based on surveillance data.

Iowa HF2469 prohibits the use of automated decision-making systems to alter the price of a product or service for a specific individual based on surveillance data. Surveillance data includes information related to an individual's characteristics, behaviors, salaries, or biometrics. Violators face civil penalties under consumer fraud laws, including injunctions, restitution, and disgorgement. Exceptions include differences in costs to provide a product or service and bona fide discounts widely available. The attorney general will implement and enforce this chapter through rulemaking.