Iowa Pharmaceutical Advertising Transparency and Consumer Protection Act establishes advertising requirements for prescription drugs and vaccines.

The Iowa Pharmaceutical Advertising Transparency and Consumer Protection Act mandates that pharmaceutical companies disclose the highest price of a 30-day supply or full treatment course in their television ads. It also requires disclosure of all known common and serious side effects and contraindications in plain language. The bill prohibits advertising any prescription drug until one year post-FDA approval. Government-sponsored ads must also disclose side effects and contraindications. Violations are subject to civil penalties and enforcement by the attorney general.

Iowa Pharmaceutical Advertising Transparency and Consumer Protection Act establishes advertising requirements for prescription drugs and vaccines.

The Iowa Pharmaceutical Advertising Transparency and Consumer Protection Act mandates that pharmaceutical companies disclose the highest price of a 30-day supply or full treatment course in their television ads. It also requires disclosure of all known common and serious side effects and contraindications in plain language. The bill prohibits advertising any prescription drug until one year post-FDA approval. Government-sponsored ads must also disclose side effects and contraindications. Violations are subject to civil penalties and enforcement by the attorney general.