HB4985

Illinois HB4985 prohibits using surveillance data in automated decision systems to set individualized prices for consumers.

HB4985, the Surveillance-Based Price Discrimination Act, bans the use of surveillance data in automated decision systems to determine prices for consumers. Surveillance data includes information on personal characteristics, behaviors, or biometric information. Exemptions apply to insurers using risk-relevant data and entities declining credit based on consumer reports. The Attorney General enforces the Act, with violators facing civil penalties. Consumers can also bring private actions to recover damages and attorney's fees.