HB4717

ALGORITHMIC PRICING DISCLOSURE

Introduced·1/30/26
Introduced Text

Personalized Algorithmic Pricing Disclosure Act requires clear disclosure when prices are set using personal data.

The Personalized Algorithmic Pricing Disclosure Act mandates that any entity using personalized algorithmic pricing must clearly disclose this fact to consumers. Specifically, any advertisement, display, image, offer, or announcement of a price set by an algorithm using personal data must include the statement: "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." The Act defines "personalized algorithmic pricing" as dynamic pricing set by an algorithm that uses personal data. Exceptions include certain financial institutions and subscription-based agreements.

Included in complete analysis

  • Overview
  • Core Provisions
  • Implementation
  • Impact
  • Legal Framework
  • Critical Issues

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Where it stands

Current
Rules Committee
Next
Committee decision

Sponsors

0
1
R
Democratic CaucusRepublican Caucus

History

Feb 6

House

First Reading

Feb 6

House

Referred to Rules Committee

Jan 30

House

Filed with the Clerk by Rep. Amy L. Grant