HB4457

Gender Pricing Equity Act prohibits businesses from charging different prices for substantially similar goods based on gender.

The Gender Pricing Equity Act bans businesses from setting different prices for substantially similar goods based on the gender of the intended buyer. Exceptions are allowed for differences in manufacturing time, difficulty, cost, labor, materials, or other gender-neutral reasons. Violations are considered unlawful practices under the Consumer Fraud and Deceptive Business Practices Act.