HB4248

Algorithmic Pricing Transparency Act mandates transparency in online pricing practices.

The Algorithmic Pricing Transparency Act requires online platforms to disclose when prices are personalized using consumer data. Consumers can opt out of such surveillance pricing and request a non-personalized baseline price. The Act prohibits using certain personal information, such as race or medical history, to generate algorithmic prices. Violations are considered unlawful practices under the Consumer Fraud and Deceptive Business Practices Act. The Attorney General will implement and enforce the Act, including conducting annual public education on algorithmic pricing.