Algorithmic Pricing Transparency Act mandates clear disclosures for personalized prices based on consumer data.
The Algorithmic Pricing Transparency Act requires entities selling goods or services online in Illinois to disclose when prices are personalized using consumer data. The disclosure must state that the price is personalized, identify the data categories used, and provide a link to the entity's pricing practices. Consumers can opt out of personalized pricing and request a non-personalized baseline price. The Act prohibits using certain personal information, such as race or medical history, in generating prices.
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- Overview
- Core Provisions
- Implementation
- Impact
- Legal Framework
- Critical Issues
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